CRITICISM AS AN INNOVATION ENGINE Why you should be especially happy to hear criticism Listening to criticism is not necessarily one of the most pleasant things - especially when it comes to your own company, in which you invest all your energy and passion every day. But even if critical
IN 5 EFFECTIVE STEPS TO IRRELEVANCE How to dismantle your brand Every brand has its own history. It is characterized by the passage of time, by different personalities, by low blows, resurgences, touching and brilliant moments. If you follow the following recommendations, you are sure to destroy your brand as quickly as possible:
ALL WE NEED IS LOVE The power of emotion in branding Brands that embody a certain lifestyle or are associated with personal memories have a place in our lives that should not be underestimated. Almost all of us have one brand or another that triggers genuine, deep emotions - which can be
