Every brand has its own history. It is characterized by the passage of time, by different personalities, by low points, resurgences, touching and glorious moments.

If you follow the following recommendations, you are sure to get your brand broken as quickly as possible:

1. Observe what the competition is doing and do exactly the same.

Letting others develop and try things out saves you a lot of effort. You also signal to your competitor that you think what they are doing is great.

2. Advertise as much as possible.

Go all out and use all possible and impossible possibilities: Illuminated advertising in skyscraper format, vouchers on cereal boxes, ... why not? If you are visible everywhere, you cannot be overlooked. Take your cue from the advertising budgets of the big players - your bank will be happy to help you. After all, you want to get it right, not get it wrong, and if you want to be successful, you have to take a certain amount of risk.

3. Commission the advertising agency with the highest prices - it must be the best.

Only established, award-winning agencies are able to meet your needs and put the brand in the right spotlight. What else would justify their pricing?

4. Be hip and trendy.

From now on, only greet business partners with a ghetto fist and call them "Diggie". Post, blog, vlog, tweet and snap for all you're worth. Please take selfies with employees, customers, friends and strangers regularly and always with a duck face and Snapchat filter. Start every sentence with "Ey" and include as many "schwör" or similar as possible. Life lessons and cat videos always go down well. You have to keep up with the times!

5. Offer bargains.

Make a glitter bait, cast a line, collect customers. It's quite simple! You're sure to still have the odd store keeper lying around that nobody buys anyway. Spruce it up a bit, call it a "unique super-duper oversupply" and get ready for the big rush. Mass instead of class is the motto!

Irony over. Your brand is your greatest treasure. Handle it with care!