myBRAND
gives you a head start
Your brand is your company's most valuable asset and the basis for economic success. Leave nothing to chance! Objective measurement values provide clarity and thus enable strategic, future-oriented brand management. myBRAND measures the brand power ofyour company using the five decisive indicators:
Excellence - Innovation - Passion - Values - Design
IF YOU WANT TO STEER,
MUST KNOW YOUR LOCATION
The status quo as a starting point
myBRAND offers ORIENTATION: Find out how your brand is perceived, where it is strong and in which areas there is still hidden potential. Only with this knowledge will you be able to implement targeted and effective measures. Your benefit? Stability, independence & appeal.
IF YOU WANT TO STEER,
MUST KNOW YOUR LOCATION
The status quo as a starting point
myBRAND offers ORIENTATION: Find out how your brand is perceived, where it is strong and in which areas there is still hidden potential. Only with this knowledge will you be able to implement targeted and effective measures. Your benefit? Stability, independence & appeal.
IF YOU WANT TO MAKE A DIFFERENCE,
YOU HAVE TO UNDERSTAND THE MECHANISMS
Emotions? Facts!
Purchasing decisions are based on emotions. Emotions create loyalty. Loyalty creates lasting value. Brand loyalty and brand loyalty are not calculated decisions. They are based on identification and trust - real emotions. Reason enough to focus on this power and work with it in a targeted manner.
IF YOU WANT ANSWERS,
YOU HAVE TO ASK THE RIGHT QUESTIONS
myBRAND provides precise answers
How do outsiders, customers, employees, ... perceive the brand? Which factors have a positive and which have a negative impact on the brand? What about credibility, recognition value and authenticity? What makes my brand unique? Where does the brand stand in a benchmark comparison? How can I systematically increase brand strength?
myBRAND
talks to the people who know more about your brand than you do
Powerful statements and forward-looking impulses from those who know your brand best. People come into contact with your brand from many different directions: as customers, partners, employees, fans, critics or simply in passing. All these individual points of view result in a multitude of measuring points and thus an objective, three-dimensional picture of your brand.
myBRAND
provides tangible
Results
Your brand in carats: The perspectives of a wide range of stakeholder groups provide a multi-dimensional picture of your brand with all its facets.
Valuable brands are brands full of values. They are the foundation and provide orientation both internally and externally.
Not faster, higher, further, more, ... but unique! Find out where your brand is the "lone leader".
Your brand in carats: The perspectives of a wide range of stakeholder groups provide a multi-dimensional picture of your brand with all its facets.
Valuable brands are brands full of values. They are the foundation and provide orientation both internally and externally.
Not faster, higher, further, more, ... but unique! Find out where your brand is the "lone leader".
Flash in the pan or wildfire? Genuine emotions make the difference between 0815 and something special.
Evolution instead of revolution. Valuable brands are constantly evolving without losing their own DNA.
Authentic brand design is more than just a pretty facade. It makes the values, goals and self-image of the brand visible.
Flash in the pan or wildfire? Genuine emotions make the difference between 0815 and something special.
Evolution instead of revolution. Valuable brands are constantly evolving without losing their own DNA.
Authentic brand design is more than just a pretty facade. It makes the values, goals and self-image of the brand visible.
What successful brand makers say
myBRAND has done an excellent job: Thousands of guests, employees and other stakeholders were involved, giving us a three-dimensional picture of our brand. The insightful results provide us with an unexpectedly clear view of how we can build our brand and strengthen our brand. These insights are invaluable as they enable direct action for targeted improvements.
Right from the start, we were enthusiastic about myBRAND and the simple way in which self-image and external image can be collected and compared. This is the only way to create the foundation for future-oriented and, above all, sustainable brand management. Even though we expected a high standard from this method right from the start, we were pleasantly surprised to see the concrete results after just a short time, which serve as the basis for our further brand work.
It is truly amazing how little effort it took us to achieve meaningful results. We can now base our marketing and communication on valid survey data and have identified the points where we need to focus our efforts. On top of that, it is always a pleasure to work with the BWS team.
As an innovative vacation destination, it was important to us to take a closer look at and analyze the Turracher Höhe brand. The aim was to find the right direction and positioning for us. The BWS approach seemed to be the right one for us right from the start. The collaboration was highly professional and very pleasant. The results obtained from the myBRAND of self-image and external image were not only interesting but also quite surprising. The BWS's unique and comprehensive tool is a must-have for successful and well-founded brand work.
Although we are a small and individual hotel, we attach great importance to our brand. In order to be able to measure this professionally, we decided to use myBRAND. Initially somewhat skeptical, we soon realized that the 360-degree projection not only enables us to present our own assessment of the 5 factors in an understandable way, but also to evaluate them from the perspective of our guests, suppliers and shareholders. The additional comparison with the benchmark then also shows the relative dissonances and allows us to target the relevant areas precisely. Highly recommended and a must for all those whose brand power contributes to the success of the company.
The participants in myBRAND were able to express their personal views on the essential points that make up a brand completely anonymously. The multi-layered and detailed questioning resulted in absolutely valuable, sometimes very personal insights into the perception of our customers, partners and employees, summarized in the 82-page myBRAND report. The results for the individual points are presented in a very clear and well-structured manner and make us very aware of how many people have a very strong connection to Alpentherme Gastein. The findings from the myBRAND serve as an essential basis for our further work in order to be fit for the future.
Almliesl did not approach the analysis "The power of the brand" out of necessity. However, as our brand should continue to develop and grow healthily, it was important for us to know whether our direction was the right one. Thanks to the clear and structured results from the myBRAND process, we can now say much more precisely who our customers are, what they think of us and how we should develop in order to remain at the forefront of our industry in the future. The result is highly professional and applicable for further plans and implementation measures. It is now up to Almliesl to set priorities and accept ideas, suggestions and criticism. It was a pleasure to work with the myBRAND team and we will be calling on their expertise more often.
myBRAND
Effort & costs
The myBRAND analysis costs approx. 3-5 hours of your time for the implementation. After 3-5weeks you will havea rock-solid result inyour hands with your report ,which will give you a decisive advantage in your brand management. advantage in your brand management. in your brand management.